Magic Marketing : Car Mapping

Toyota presented an extraordinary projection event on the Auris with Hybrid Synergy Drive. This system allows the car to recycle energy as it drives.

The project is called Get Back Your Energy. And yes it works, you get some energy back just by watching.

This is one of many example about a brand putting so much effort into having people live an experience completely new. This is what Magic Marketing is all about. If you want to know more about this topic. I'll be happy to share, just contact me on Facebook or Twitter.